Draft Color Palette & Fonts

Fonts and Text Styling

Proposed:

  • Body text 16pt
  • Body line height 1.8
  • Header text 28pt
  • Header letter spacing 0
  • Header line height 1.3
  • Header font DM Sans
  • Body font Didact Gothic
  • Body text color #333333
  • Header text color #878787
  • Link color blue (#3344dd) on light colors, light color on dark colors (See below)
  • Sentence-case menu items
  • No shadow on text and boxes

   

 

 

Web/Digital Palette

(Accessibility/Contrast Key)

  • AAA (highest contrast: 7:1 or higher. Best for text-heavy areas.)
  • AA (Meets minimum requirements: 4.5:1 or higher)
  • AA Large (use only for headings/large text: 3:1 or higher. Minimum large text is 18pt/24px or 14pt/18px bold)
ACC student Halie Davis poses during the filming of a TV commercial at the Highland Campus.
Color Name HEX value RGB value
Riverbat Purple #4D1979 RGB (77, 25, 121)
Dark Purple #2e1a47 RGB (46, 26, 71)
Light Bat #4B4B4B RGB (75, 75, 75)
Dark Bat #333333 RGB (51, 51, 51)
Barton Blue #0A5271 RGB (10, 82, 113)
Navy #222943 RGB (34, 41, 67)
Yellow on Dark Bat ONLY #ffc554 RGB (255,197,84)
White #FFFFFF RGB (255, 255, 255)
Light Stone #F3EFEC RGB (243, 239, 236)
Dark Stone #D5D1CB RGB (213, 209, 203)
Light Gray #ECF0F3 RGB (236, 240, 243)

Contrast/Assessibility

Light Bat/White #57595B on #FFFFFF AAA 7.0 White/Light Bat #FFFFFF on #57595B AAA 7.0
Dark Bat/White #333333 on #FFFFFF AAA 12.6 White/Dark Bat #FFFFFF on #333333 AAA 12.6
Barton Blue/White #0A5271 on #FFFFFF AAA 8.54 White/Barton Blue #FFFFFF on #0A5271 AAA 8.54
Navy/White #222943 on #FFFFFF AAA 14.3 White/Navy #FFFFFF on #222943 AAA 14.3
Light Bat/Light Stone #57595B on #F3EFEC AA 6.1 Light Stone/Light Bat #F3EFEC on #57595B AA 6.1
Dark Bat/Light Stone #333333 on #F3EFEC AAA 12.6 Light Stone/Dark Bat #F3EFEC on #333333 AAA 12.6
Barton Blue/Light Stone #0A5271 on #F3EFEC AAA 7.47 Light Stone/Barton Blue #F3EFEC on #0A5271 AAA 7.47
Navy/Light Stone #222943 on #F3EFEC AAA 14.3 Light Stone/Navy #F3EFEC on #222943 AAA 14.3
Dark Bat/Dark Stone #333333 on #D5D1CB AAA 8.3 Dark Stone/Dark Bat #D5D1CB on #333333 AAA 8.3
Barton Blue/Dark Stone #0A5271 on #D5D1CB AA 5.61 Dark Stone/Barton Blue #D5D1CB on #0A5271 AA 5.61
Navy/Dark Stone #222943 on #D5D1CB AAA 9.4 Dark Stone/Navy #D5D1CB on #222943 AAA 9.4
Light Bat/Light Gray #57595B on #ECF0F3 AA 6.1 Light Gray/Light Bat #ECF0F3 on #57595B AA 6.1
Dark Bat/Light Gray #333333 on #ECF0F3 AAA 12.6 Light Gray/Dark Bat #ECF0F3 on #333333 AAA 12.6
Barton Blue/Light Gray #0A5271 on #ECF0F3 AAA 7.45 Light Gray/Barton Blue #ECF0F3 on #0A5271 AAA 7.45
Mockingbird/Light Gray #222943 on #ECF0F3 AAA 14.3 Light Gray/Navy #4d1979 on #ECF0F3 AAA 14.3
Light Stone/Riverbat Purple #F3EFEC on #4d1979 AAA 10.61 Riverbat Purple/Light Stone #F3EFEC on #4d1979 AAA 10.61
Light Stone/Dark Purple #F3EFEC on #2E1A47 AAA 13.56 Dark Purple/Light Stone #F3EFEC on #2E1A47 AAA 8.18
Yellow/Dark Bat #ffc554 on #333333 AAA 8.04

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